Academy

Nine short lessons, in order. Each has a concept, a good-vs-bad timeline, the common mistakes and a quick quiz. Then go practise.

1. 1A-roll and B-roll: why your app promo needs both
   A-roll tells the story, B-roll proves it. Learn the two tracks every app promo runs on and why one without the other falls flat.7 min
2. 2Hooks that stop the scroll
   The first one to three seconds decide whether anyone sees the rest. Learn to open on the payoff, not the preamble.8 min
3. 3Planning B-roll: the 'say it, show it' rule
   Every claim in your script deserves a shot that proves it. Learn to plan B-roll line by line instead of grabbing whatever looks nice.7 min
4. 4Shot types and framing on a phone
   Wide, close-up, phone-in-hand, over-the-shoulder, reaction: a small shot vocabulary you can film with just your phone.8 min
5. 5Recording great screen captures of your app
   Your screen recording is your best proof and often your worst footage. Prep the device, the data, and your fingers before you hit record.7 min
6. 6Pacing and the 2–3 second visual-change rule
   In short-form, something on screen should change every few seconds. Use the 2–3 second rule of thumb to find and fix the slow stretches.6 min
7. 7Captions, text overlays and sound
   Plenty of people watch muted, and the rest need to hear you clearly. Make your promo work with sound off and sound good with it on.7 min
8. 8CTAs that convert
   One clear ask, said and shown, with a reason to act now. Learn to end your promo with a CTA people actually follow.6 min
9. 9Platform differences: TikTok, Reels, Shorts and the App Store
   Same app, different stages. What changes between TikTok, Reels, Shorts and App Store previews, and how to cut one plan for each.9 min